And while that story does seem to hold truth in it, it's a little skewed. Obviously everyone knows a real reporter when they see one. Also if you took people in plain clothes, and secretly had some journalists mixed in, at the end of an interview you'd know the professional. But is that necessarily true? I'd say so for the most part, but on the other hand, technology allows us to do some amazing things.
A journalist has to be prepared at all costs for the simple fact that anyone can now do his job. With cell phones, iPhones, iPods, iPads, cameras, etc. there are so many ways to nab a story. Of course you can always distinguish the writer of the bunch, but even that is not necessary because many interviews are done live on camera.
So what is it that will make your written story more complete? The answer is anything! Anything that you put aside from the written work online is a bonus. Story enhancers can be anything from a cool snapshot, to an audio clip or video, or even a Tweet. These are the things that will distinguish the "men from the boys" (hate that term).
Last Tuesday I had an opportunity to interview UK pop/indie band Graffiti6. They performed live at Black Shack Burger in Manhattan, and I was there to record some video and record my interview. Unfortunately because of my lack of technology and a little confused preparation the interview on film did not come out so well. However the song came out well, so here it is-